Hybrid agency nudeJEH set to rock the advertising industry
with a daring think tank of creative and branding specialists.
The firm is ready to leverage all strategic solutions
to conquer today’s marketing terrains.

 
 

nudeJEH brings under one roof top creative, strategy and branding specialists from two capable agencies JEH United and Nude Communication. The combined firm will address new marketing needs as a ‘fearless agency’ with ‘see through’ strategy. They are confident that their multidimensional creativity will see nudeJEH growing exponentially with initial billing amount as 800 Million Baht.

 

nudeJEH was born out of the merger between JEH United Co., Ltd. and Nude Communication Co., Ltd. The firm is set to soar when their respective potentials are combined. Nude Communication was operated by savvy creative point man Thor Santisiri –the same strategist who had previously set up TBWA. JEH United was an acclaimed creative hot shop that won many major international and local awards including CANNES Lions advertising festival with a host of memorable advertising campaigns like the 4-episode Love Story, the collection of seven commercials for Smooth E, Dentiste toothpaste commercials for Siam Health Group, Sanwa water tap commercials, Sylvania light bulb commercials, as well as a number of advertising campaigns for Thai Health Promotion Foundation such as the ‘Poor-Stressed-Drink’ and the ‘Curse’ campaigns, or, the recent ‘Sorry Thailand’ phenomenal internet film. These talk-of-the-town pieces provide ample reason to believe that nudeJEH will be a force to be reckoned with in the advertising industry.

 

Jureeporn Thaidumrong, one of the most powerful women in the Asian Advertising Industry, Creative Chairwoman, nudeJEH Co., Ltd., says “The merger of Nude and JEH into nudeJEH is a comprehensive development of potentials that synergize what’s best of the two companies. nudeJEH’s strengths lie in our strategic creativity, in-depth understanding of brand management that takes into account the industry, the market and the consumers; and, lastly, our attentive customer service. Most certainly, the work we produce will be precisely what our customers need while at the same time be memorable and talked about by the people. Our two companies function as one now. And we are ready to propel the Thai advertising industry forward with the potentials to cater to both domestic and overseas clients.”

 

“nudeJEH is our next step of business evolution. We believe that each agency has its own strengths. But given the rapidly changing economic and social circumstances, relying on only oneself can limit your opportunity to advance and create. We need to keep up with the pace of the world and seek to always deliver efficient services to our clients,” says advertising guru Thor Santisiri. “That was why we started to search for a partner who shares the same goals. We worked collaboratively on an experimental basis for four months to make sure that the merged nudeJEH will be ready for greater challenge and with resourceful creativity, outstanding strategies and flawless client management.”

 

With clear emphasis on strategic creative work, nudeJEH must be very particular about workflow development and personnel selection, as well as theoretical and practical training. The two key strategic units are Consumer Insight Team and Brand Inspiration Team. The two will work together to ensure that the work being produced progresses in the right direction and will eventually be capable of sustainably addressing the business needs of the clients. Their operational philosophy: See Through to be Fearless.

 

Kanaporn Hutcheson, a former senior management of TBWA, Managing Director, nudeJEH Co., Ltd., shares “We can say that nudeJEH is a hybrid agency, having formerly been two small titans who now combine as one. This has set the stage for growth in terms of business and service. nudeJEH is ready to assist foreign customers looking to invest in Thailand and local brands hoping to win against international competitors. We are the agency they can turn to as a companion who plan and implement and grow with them. Our team of strategic and creative specialists is daring and experienced. They are most capable of producing high impact pieces that will best serve and generate sales for our clients. This idea is central to our operation as they are our flesh and blood and we plan to grow with them. By combining strategic and creative operations, nudeJEH will make all of these come true.”

 

“nudeJEH has a collection of top companies in their portfolio of clients including Chang Soda, 3BB, Bio Consumer the producer and distributor of Tros Roll-on, Vivite and CTRL; Cute Press, Dentiste and Smooth E. The pilot phase of the operation has attracted more clients such as MEW –the original cereal milk and Yale locking and key system. The firm has set the billing target at 700-800 Million Baht in the first year with 10% growth per year. The advertising agency has undergone a series of changes due to the economic and political situations. Advertising work must be punchy and they must be able to draw the consumers out to spend. Truly outstanding creative pieces are few and far between so the agencies have implemented certain changes for a while now. The changing consumer behaviors have required agencies to work more holistically to better communicate. And that is how we have come to be nudeJEH today,” adds Kanaporn.

 

“Most importantly, nudeJEH plans to bring to advertising center stage new and bright minds through advertising and communication trainings. Participants will have the chance to learn, develop and share their creativity and contribute that to the greater diversity of the Thai advertising industry. They will also be prepared to leverage on new online media young people grow up with in the digital age that is today,” says Jureeporn in conclusion.

 
 
 
         
         
         
         
         
     
 
 
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