Slimming Plus steps into its 7th year with a brand new direction for the beauty provider to focus on the male market segment, welcoming on board Thai superstars “Por-Natthawut” and “Ae-Pornthip” as their newest brand ambassadors as they fulfill every requirement that calls for caring one another. Also kicking off is its mega campaign “Suay Hun-dee Perfect Skidjai...chai loey” or simply translated as “Beautiful Slender and Perfect...the ultimate combination” with its special promotion launch of “7 Signature Miracle Program” and get the best secrets to treat a brand new you with “Slimming Plus: the superstar treatment” with special workshops for customers to get the best known celebrity beauty secrets throughout the year.

Sirium Pukdeedumrongrit, Chief Marketing Officer of Biocos Group, Ltd a leading health and beauty service provider overseeing Biocos Professional, Ametiz, Beauty Story and Slimming Plus revealed that over the past seven years, the company has achieved successful and continuous growth, at a rate of 15-20% per year, with more than 10,000 customers per year. As such, we would like to take this opportunity to extend our appreciation for the warm welcome and trust in our brand by launching our mega campaign “Suay Hun-dee Perfect Skidjai...chai loey” and our promotional package “7 Signature Miracle Program” style superstar. We are also pleased to announce our newest brand ambassadors “Por-Natthawut Skidjai” and Ae-Pornthip Skidjai” who embraces all characteristics, quality and ability to penetrate into the male market or the “metrosexuals’’ better. We are expecting a target income of 800 million baht this year or a 10-15% growth from last year.

“In addition, Slimming Plus has been met with a booming success over the past seven years due to our consistency in maintaining quality services, with our health and beauty professionals trained, giving our customers top of the line and the latest innovations of skin care from Europe. We use the best equipment from France and our staff are very service-minded, as we aim to provide the best five star beauty care for customers, to fulfill our goal of improving our customer’s body and skin. This also sets a stage of our long term goals of expanding our services internationally; we will maintain our policy of providing the best care for our local customers. This intention of ours has given birth to our mega campaign “Suay Hun-dee Perfect Skidjai...chai loey”

The strategies used that contributed to the roaring success of our brands is to provide quality beauty services in order to create trust and ensure highest safety. This also requires constant communications through various media. Support by beauty workshop that will invite beauty gurus and our seven Slimming Plus ambassadors throughout

this year reinforces our brand exposure to increases our customer base, enabling better communication, feedback and accessibility.

Despite the slowdown of economy, the attittude and trends of Thais towards beauty care, still positive as this has little effect on their spending behavior on beauty and health to improve their image.

Under our “Suay Hun-dee Perfect Skidjai...chai loey” campaign, we are launching “7 Signature Miracle Program style Superstar” that includes the following treatments for a beautiful, brand new you:

• Aura Face    : Adding aura into your dull skin and turn it into a superstar glow
• V Shape    : A safe, non-invasive way to get that perfect V-shape face
• Baby Face   : Erase those wrinkles, turn back hands of time to a younger you
• Bright &Shine           : To achieve healthy,smooth,youthful skin
• Skin Detox              : Detoxify your skin and clear your pores to revitalize your skin
• Diva Shape             : Stop and remove cellulite for a firm new you
• Sexy &Firm              : Remove excess unwanted body fat for a fitter and firmer body

We have also set a budget of 100 million baht expanding into male and metrosexual target, by delivering “content”. By selecting “Por-Natthawut” and “Ae-Pornthip”, we believe they are the iconic symbols of style, talent and beauty. Khun Por and Khun Ae are highly respected in their field of entertainment, having a wide range of experiences of being “A Great Superstar” we are confident that they will be able to communicate and beauty influence to our selected target market especially the new generation who are independent, confident and successful.

With our thriving 23 branches nationwide, 19 in Bangkok and 4 branches out of Bangkok, we aim to create top of mind awareness and to provide services that are memorable to our customers, by achieving a 800 million baht income.