Premium mattress brand Simmons aims to reinforce its brand reach by expanding into the ASEAN market as it sets the stage to grow on par with the real estate industry. With a high annual growth rate target of 30%, Simmons prepares to launch “Simmons Living Life Fully Charged” to attract high end consumers and executives ahead of the new year. Special at the Emporium Shopping Complex receive up to 50% discount on Simmons mattresses from 28th November 2013 - 11 December 2013.

Casey Teh Managing Director of Simmons Mattresses and Furniture Thailand Ltd., said that Simmons is a leading premium mattress brand from the US that has been recognized globally more than 143 years. Our step here in Asia is to launch a 5-million baht flagship store in Bangkok, Thailand on the 5th floor Central World. Ever the past three years of its launch, we have recieved great feedback from our targetted consumers in the high end group whom are both locals and expatriates. This has resulted in a 10% sales growth per annum. Due to our constant sales performance, we are excited to launch “Simmons Living Life Fully Charged” at the New Arrival Hall 5th Floor of The Emporium Shopping Complex from 28 November - 11 December 2556  to stregthen our core target market and to expand the brand reach to potential consumers. We expect to gain a 30% sales growth per year following this campaign.

To maintain its reputation of being a premium world class mattress brand, launching Simmons Living Life Fully Charged campaign, will further strengthen its brand to enable better reach to its consumers. By  marketing through its highly successful technological innovation of using super strength Coil spring and its emittance of Negative ION to rejuvenate and recharged any tired bodies, Simmons is perfect for those who want a restful night’s sleep. By hosting the Simmons Living Life Fully Charged, consumers will get to explore the different modules of mattresses available such as  Beautyrest California Classic at 79,000 baht, Beautyrest California Excellent at 89,000 baht, Beautyrest California Luxury at 99,000 baht and BackCare 4 Original E-lon at 259,000 baht. Special promotions are available with up to 50% discount for those holding Platinum M Card receive 10% on top discount. Even special the first five customers will receive Deepsleep pillow worth 10,000 baht FREE

Be ready to recharge your energy with the Living Life Fully Charged Fashion Show from Thailand’s leading models reflecting the different lifestyles that each model of mattresse are suitable for. Not to be missed is the mini-concert by Thai superstar “Lydia” and celebrities Tata Young, Art-Withuwat,  Pop-Warawut, and Fair-Gundon on 28th November 2013 from 17.00 – 20.00.

For its long term marketing strategy, Simmons plans to streghten its brand and increase its brand exposure by using below-the-line marketing tactics namely hosting events targeting our target market, launching road shows at high-end shopping complex. Our marketing budget comes from 25% of our targeted sales oper year. We also aim to promote healthy and better sleep with our highly innovative and legendary technolgoy that has been revolutionizing sleep for more than 100 years. It is without doubt that this will further push Simmons forward to achieve its goal. With the upcoming ASEAN Community, this will also further propel the economy, driving property and real estate into robust growth, especially single detached houses, town houses, town homes, condominium and apartments. These are positive factors in driving our sales to achieve a 30% growth per year, which will grow in tandem with the economic growth.